Many business owners make a costly mistake: only focusing on lead generation when they desperately need new customers. By then, though, it’s usually too late!
Instead, to run and grow your business sustainably, lead generation should be a constant in your strategy. Everything becomes easier when you have a regular flow of well-suited leads.
Here’s a blog post
explaining why and, most importantly, how you can do that successfully at different stages of your business.
Reasons why you should always focus on lead generation
By lead generation, we mean attracting and email data identifying your potential customers so that you can nurture them until they buy from you. So, when you think about it, it’s only logical to keep focusing on lead generation.
After all, you could have the best product, a fabulous team and the most sophisticated systems. But if you can’t generate plenty of leads, you’ll struggle to sell enough to run your business sustainably (let alone grow it!).
Instead, as our founder Daniel Priestley always says, EVERYTHING is downstream Is the Right Time from lead generation:
Going from unpredictable
referrals and occasional sales to becoming oversubscribed (for example, with the right quiz, waitlist and email sequence, you can set yourself up for successful launches and always sell out.
Confidently increasing your prices and revenue as a result
Building authority and getting a competitive advantage over everyone else in your niche
That’s why the right time to focus on lead generation is ALWAYS.
Really understanding your audience – Who are your ideal What is search engine marketing? customers? And what are their pain points, needs and goals? When you use a ScoreApp quiz for market research, you can find all this out by asking them strategic questions (for example, “What have you already done to try and solve this problem.
Demand generation – Most of your target customers have sg number never heard about your new business (yet!). So, you must reach them, create brand awareness and generate interest in your products or services. A ScoreApp quiz lead magnet is perfect for this because it’s compelling and shareable.