Everything in business flows from lead generation. It’s a critical foundation for your business strategy because it directly impacts your ability to attract the right customers and grow your sales pipeline.
A simple truth
No leads = no customers = no sales = no revenue = no business.
Qualified leads = good customers = more sales = increasing revenue = thriving business
As with anything worthwhile, investing in the preparation shop phase prevents poor performance. Here are some of the main elements you need to consider as you lay the groundwork of your lead generation strategy – and how ScoreApp safely scaffolds your process.
What are your business goals? You need to identify your short- and long-term business aims, as your lead generation goals are part of your strategy to meet these overarching business aims. So you can’t define one without first getting clarity about the other.
Types of lead generation goals
When you’re ready with your business goals, there are two main types of lead generation goals to consider:
Quantitative goal: Your ‘how many?’ metrics. This includes things like consider before starting the number of leads from each sales funnel campaign and conversion rates from different CTAs.
You might set a quantitative goal like: ‘Increase email consider before starting subscribers by 40% by the end of the next quarter.’
Qualitative goals: Considering more nuanced elements like customer The Secret to Better Email Marketing engagement and the quality of leads. As a goal, this might look like: ‘Increase the number of pre-qualified leads by 25% over the next 3 months.’
Bake success into your strategy
The trick with goal-setting is to make them measurable, attainable, and aspirational. Doing some maths makes it easier to make sense of your goals.
You need to convert 100 sales conversations to secure those 10 new clients
An expertly crafted lead generation campaign will help you reduce sg number the number of prospect conversations you need to convert by highly targeting messaging to only your ideal clients – sending you only high-quality, pre-qualified leads.