Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand out and reach them?
By making your marketing
messages super specific and relevant to them.
Let’s look at what personalised marketing means in practice and how you can start using it effectively!
Personalised marketing explained
Personalised marketing is a strategy that involves tailoring a marketing accurate mobile phone number list message to each consumer’s needs, preferences or behaviours based on the data and insights you collect. That way, because it’s always relevant to that person and feels unique, it’s a lot more effective.
For example, personalised marketing could include:
A dynamic quiz lead magnet with different results based on someone’s answers
Separate email campaigns for each segment
Bespoke product recommendations based on someone’s browsing or purchasing behaviour
And so on!
So, personalised marketing is different from traditional tactics that show the same message or campaign to everyone, like static PDF lead magnets or generic newsletters.
Benefits of personalised marketing
Why should you consider personalised marketing for your business? Because you can expect:
Increased engagement – Personalised marketing speaks directly to each Is Personalised Marketing consumer, and we’re more likely to interact with something that’s relevant to us. In fact, 72% of customers only engage with marketing messages tailored to their interests!
Better customer This CBD Seltzer Brand Wants to Build a Media Empire experience – From relevant content to bespoke product recommendations and customised nurturing: personalised marketing can elevate your entire customer experience
Higher conversion rates, ROI and revenue – Targeted messages and offers are a lot more Is Personalised Marketing effective because you’re recommending something based on each customer’s situation! So, you can expect a 20% increase in sales
Enhanced customer loyalty – By understanding your sg number customers’ needs and putting them at the core of your marketing, you’ll make them feel valued and provide a better experience. This will improve their perception of your brand, satisfaction, and loyalty. No wonder 56% of consumers become repeat customers after a personalised experience