How does email automation work?
Email automation is the process of setting up these triggers to send your subscribers personalized and timely content. With automated emails, it’s easier to keep in touch at each step of the customer journey.
In most cases, you’ll need a special tool to send automated emails. Luckily, email automation software makes it easy to create automated campaigns based on the triggers you decide!
What are the benefits of email automation?
Email automation is among the most important Tips to Grow Your Business tools in digital marketing. It’s easy to set up and even easier to scale. It’s also flexible, providing tons of benefits for both email marketing and transactional emails.
Here are a few reasons why you should start using automated emails as part of your business strategy.
Save time and effort: With automation, you don’t have to send emails to every individual subscriber. Automated emails cut out a large chunk of these repetitive tasks. Just set up the triggers — email automation takes care of the rest.
Drive sales: Use automated emails to move leads through the sales funnel. First, engage them with content that’s relevant to them. Then send follow-up emails about services or products that are tailored to their needs.
Increase customer retention with timely emails: Email marketing tools allow you to contact customers based on their real-time behavior, like when a customer orders a particular product or signs up for a new service.
Build meaningful customer relationships with personalization: Use email marketing automation to personalize emails based on subscriber demographics and customer behavior.
What is an email automation workflow?
An email automation workflow is a norway mobile phone numbers database series of automated emails that are triggered based on customer behavior or segmentation.
Usually, email automation software includes workflow templates for common triggers, like when someone signs up for your newsletter or places an order.
Some tools also allow you to create custom workflows. For example, Brevo lets you track behavior and run triggered email campaigns that you can build from scratch.
Different events might trigger a workflow, like when someone:
Buys a particular product
Abandons their shopping cart (cart abandonment)
Converts from an email campaign
Hasn’t ordered in a long time
Submits a form
Clicks a button on your app or website
Read on to learn more about the types of automated emails you can send using automation workflows.
Further reading: 12 Drip Email Campaign Examples to Inspire and Drive Conversions
5 Automated email examples
Automated emails don’t just save how do you measure the effectiveness of lead generation? you precious time — they help you engage customers and boost sales. With automation tools, you can create automated emails for all kinds of scenarios.
Here are just a few examples of automated emails that drive results for your business.
1. Welcome emails
Welcome emails are often the first emails sent when someone signs up for your newsletter or opens a new account. They allow you to introduce your brand and lay the foundation for lasting relationships with new subscribers.
Effective welcome emails bring long-term benefits like increased sales and customer retention. They’re often part of a series of emails aiming to deepen customer engagement over time.
an automated welcome email example
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2. Abandoned cart emails
An abandoned cart is when a shopper adds products to an online shopping cart but leaves without buying anything.
Abandoned cart emails allow you to burkina faso leads follow up with these potential customers and avoid lost sales.
an automated abandoned cart email example
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3. Birthday emails
Birthday emails are among the easiest and most effective automated emails you can send. This personalized email on a subscriber’s special day helps your email stand out in their inbox.
Birthday emails aren’t just fun, though. They generate a ton of engagement. All you need is the customer’s date of birth, and you can trigger email greetings to send automatically.
an automated birthday email example
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4. Reactivation emails
Over time, contacts on your email list may lose interest in your content or even unsubscribe. Sometimes, all you need is a little push to win them back.
Here are a few examples of re-engagement email messages:
Welcome back offers
“We’ve missed you” emails
Customer feedback surveys
When sent at the right time, reactivation emails are a great way to keep growing healthy relationships with your existing customers.
Email marketing automation makes it easy to target lost or inactive email subscribers and run effective reactivation campaigns.
Pro tip: use automation to add the subscriber’s first name to the subject line or email content. This will make your campaign stand out.
5. Onboarding emails
From SaaS to ecommerce, all kinds of companies use onboarding emails to get customers excited about their brand and improve the overall customer experience.
Use your onboarding email series to:
Familiarize new customers with your products or services
Share links to user guides or tutorials
Give examples on how to use your products
Cross or upsell other offerings
Email marketing automation software allows you to automate these emails for all new customers. That way, you’re sure to engage them from the very beginning.
Further reading: 20 Best Email Automation Examples for Marketing Workflows
How to create an automated workflow in brevo
Email automation tools make it easy to build automated email workflows. Just choose the triggers and conditions you need, then let automation do the heavy lifting.
Here’s how to create a workflow using Brevo’s workflow templates:
Go to the “Automation” tab.
Click “Create a workflow” in the top right-hand corner.
Select a workflow from Brevo’s ready-made workflow templates (Abandoned Cart, Product Purchase, Welcome Message).
Customize the template. Fill in additional conditions, email design templates, and the wait time before the email is sent.
If you don’t want to use one of Brevo’s workflow templates, build a workflow from scratch by clicking “Create a custom workflow.” This allows you to define your own trigger events, exit points, and conditions.