Have you noticed that many companies have blogs on their websites? Lawyers, window manufacturers, hair salons or diet clinics – all sorts of fields and industries. Have you ever wondered why they do it? Apart from the fact that it is a great way to advertise for free on the Internet, there are a few other reasons. Check it out!
Blog – a pleasant way to acquire knowledge
The word “blog” comes from the English language and is a combination of the words “web log”. It can be described as an online journal to which we add entries sorted by date of publication. There are about 3 million blogs in Poland.
A blog as a form is characterized by a system of archiving entries, division into categories and tags, and the ability to comment on content.
There are many types of blogs,
So that anyone can express themselves in any way they choose. These include photoblogs, videoblogs, and audioblogs, also known as podcasts. We also distinguish different purposes for writing a blog, including:
personal blog – may often resemble a diary or journal, often with a first-person narrative and a description of personal views or experiences
professional blog – e.g. scientific or journalistic,
specialist blog – covering topics in a specific field, with professional content
company blog – run to better familiarize users with the services or products of a given company, building trust among potential customers
Why is it worth starting a company blog?
advantages of a corporate blog
Research shows that blogs have a 63% greater impact on product purchase decisions than printed media. Users trust blog content and enjoy reading it. It’s worth taking advantage of this by using it as a tool to reach customers. What are croatia telephone number data the benefits of starting a company blog?
Increased traffic on the site – by regularly preparing valuable and interesting content, Internet users will be happy to return to your blog, which will also attract them to the site or convince them to buy services or products. One thing is certain – increased traffic on the site is guaranteed!
A visitor becomes a customer.
Help with positioning the website – one of the conditions for effective positioning of websites is frequent updating of their content. A blog provides ideal conditions for this, regularly increasing the content on the website and building an ever-larger database of phrases and keywords that users will use to find your website in the search top google searches of 2024 engine. A blog is a powerful SEO weapon!
Position as an expert in a given field – a company blog builds a positive image of the company as a specialist in its industry. Many substantive articles will provide users with extensive knowledge and experience of the company, which at the same time builds trust.
Customer interaction – it is worth enabling comments on articles on the company blog, thanks to which we will learn about the opinions of users and we can get to know our customers better, creating a friendly relationship and listening to their needs.
The right frequency of posts brings surprising results – statistics show that adding a few posts a month can increase traffic by up to four times. More traffic = more profit, so it’s worth spending time on regularity and activity on the blog.
Good content gains readers – blog articles should take into account all the guidelines for positioning and SEO, but the most important thing should be the reader. Content should be interesting, substantive and visually appealing. Their task is to answer the needs and questions of users,
while meeting SEO guidelines. Google also values long and valuable texts.
Connecting your blog with social media – it is worth connecting these two channels, so that a blog post can be shared on social media and reach burkina faso leads an even wider community.
Competitive advantage – not every company has a company blog, so it can be a way to gain an advantage over the competition in the industry. If similar companies also have blogs, it is worth looking for topics that no one else has tackled and thus standing out from the crowd.
No additional budget required .
We hope we have convinced you of the benefits of having a company blog on your website. If you do not have the time or ideas to run it yourself, our SEO agency Blumo will take care of it with implemented copywriters who will take care of the attractiveness of the texts and their optimization for the Google search engine.
Check out the full Blumo offer, website positioning price list and contact us today!