overlooked. Let us always keep this in mind! I am talking, of course, about the team members.
The people who work in a company are not only dedicated to producing products and services, but they are the engine that drives the entire organization. Without people, a company would not exist… and thanks to them, it can go much further with its messages. How? Thanks to employee advocacy .
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How employee advocacy can promote your brand.png
What does “employee advocacy” mean?
By ” employee advocacy ” we mean the practice of promoting a Peru Mobile Phone Numbers Database through its employees. These employees have a powerful network of contacts made up of their friends, family and followers on social networks. Employee advocacy makes use of this network so that employees send positive messages to their contacts, thus generating a more intimate and personal tone.
This practice can only be
Understood in a horizontal work environment and culture , where messages do not just flow “from top to bottom” but everyone can participate in the communication and contribute their two cents. Of course, social media helps to democratize this whole process.
Employees are not ambassadors
Influencers, nor should they behave like robots repeating the same message over and over again: naturalness is essential. What they can do is help to raise awareness of the brand and enhance the values it wants to convey. That is why major brands such as Apple, Ikea and Google have already signed up to this trend.
As for each team member themselve
these are the keys to their behavior within an employee advocacy strategy :
Her love for the brand and alignment with its values is genuine
The result of a proper selection process and motivation. That’s why she doesn’t mind generating positive exposure and raising awareness for the brand through her own networks and contacts.
He does not hesitate to recommend the company’
Products and services , because he knows them better Bank Email List anyone and knows that they are the ideal solution to certain needs.
Represents the interests of the company , both internally and externally.
Why incorporate employee advocacy into your company?
Because you’ll multiply your reach . Getting followers for corporate social media profiles is very important, but you Recent Mobile Phone Number Examples forget that your employees also have their own followers… and they most likely outnumber the brand. In fact, according to data from Cisco, the number of followers of a company’s employees is up to 10 times greater than the number of followers of the company itself.
