Today, brands are increasingly joining forces businesses grow for joint projects. Collaborations help not just attract attention, but create something unique that sets brands apart from competitors and creates a real connection with the audience. We are trying out different mechanics: expert publications, online games, tests, collaboration with bloggers, and other formats. We tell you how we worked on them and what results we achieved.
New Opportunities Amid Change
The departure of Western brands from the Russian market has given local companies a chance to prove themselves. Now they are more actively looking for partners buy telemarketing data for joint projects that not only stand out, but also demonstrate a new level of creativity. For example, our project with the furniture brand Lazurit and 3D artist Nidgus is not just a collaboration, but real art that has brought the brand closer to the audience. Such projects find an emotional response from customers and make the company “closer to the people.”
Special project “Interior in a box”
Collaboration formats that work
Collaborations today are not just about “joining forces”, but about interacting with the audience directly. Interactivity is trending now: online games, art installations, virtual events. These formats allow you not only to tell about the brand, but also to involve the client in the process, to let him “touch” the product with his hands.
Thus, in the Lazurit x Nidgus collaboration, interactive toy apartments became part of the G8 creative industries festival. This idea not only brought in over 11 million views, but also allowed the audience to actively interact with the brand.
Another trend is socially significant collaborations. It is important that the brand not only entertains the audience, but is also useful. For example, Lazurit’s special project with the online publication NEN on sex education showed that it can not only provoke discussion, but also strengthen the brand’s connection with the target audience.
What is the secret of a successful collaboration?
The success of any collaboration lies in two things: creativity and a clear understanding of goals. It is important not only to make the project bright, but also to understand why it is needed and what it will bring to both parties.
For example, in the Lazurit x VIZIT project , our task was not only to surprise people with an unconventional approach, but also to ensure real audience why are brands investing in virtual influencers? engagement through warming up in social networks. Advance planning and elaboration of each stage – from the idea to implementation – allowed us to make the project bright and effective.
Special project “Soft bed for lovers of harder”
How to choose a partner?
The right partner is half the battle. You need to look for someone who not only complements but enhances your brand, whose style and audience match yours. But sometimes another approach works – unexpected partnerships can also be successful if they are based on a common idea or creative concept.
Evaluation of the result: not only numbers
Of course, you need to track reach, engagement and other indicators, but it is equally important to consider how the clients themselves perceived the project. In some cases, emotional response and trust in the calling list brand are much more important than “dry” numbers. For example, in the project with Lazurit and Nidgus, we exceeded all expectations in terms of reach (x5 to the plan), but the most important thing is a new, closer connection with the audience.
Let’s sum it up
Collaborations are not just a fashion trend. They are a powerful tool for growth and strengthening relationships with clients. It is important not to be afraid to try new things, to look for unexpected approaches and partners who will help make the project truly unique. Through such partnerships, brands become not just recognizable, but loved and close to the audience.
And if you’re looking for experts to help you create a creative special project, contact PostPost. We know how to make your content work for you.