A few weeks ago, we were talking about the position of Chief Happiness Officer on this blog . Today, I’m going to tell you everything you need to know about a role that’s already trending: the Chief Growth Officer or CGO . If you want to know more, keep reading!
Chief Growth Officer – the new head of marketing
The Chief Growth Officer is a new figure who is replacing the head of marketing , as he or she adopts the classic functions of the Chief Marketing Officer and also assumes commercial, financial, product development and even customer service responsibilities. It is a macro position that answers directly to the CEO and seeks to integrate all these tasks in favor of the company’s growth. His or her ultimate responsibility, therefore, is to accelerate the growth of the company and its brands on all the platforms on which they operate.
From CMO to CGO
“CGO” is the acronym in vogue in the world of business organisation, as in recent years Panama Mobile Phone Numbers Database companies are beginning to include this position in their organisational charts. This is the case of giants such as Coca-Cola, Colgate-Palmolive and Mondelez. But what exactly is a Chief Growth Officer?
The CGO is a true “superhero”
Who combines the skills of the marketing manager with new ones to develop a Buy Telemarketing Examples job . It is therefore a position that requires professionals to retrain in order to perform it at the highest level.
However, the emergence of the
Chief Growth Officer does not necessarily mean that the marketing manager will be left without a job, since companies are looking for the top growth managers within their own ranks. So much so that 51% of appointments for this position arise from internal promotion.
Understanding the role of the CGO in the company
To understand in depth what role the Chief Growth Officer plays and how his or her role differs from that of a traditional marketing manager, we can see his or her role as a combination of responsibilities in four different areas: marketing, sales, product and finance.
Marketing teams work to generate demand
Send potential customers into the conversion funnel BU Leads various online and offline media. In turn, all of this activity generates data about how users engage with the company’s value proposition.
The CGO’s role in this case
Ensures that all marketing activities are based on a specific value proposition and evaluates the results. The information obtained is sent to sales representatives, to ensure coordinated communication, and to the product development team, since it can influence future product features.
On the other hand, sales professionals are
Also responsible for attracting users and moving them through the conversion funnel, with techniques such as emailing, presentations and phone calls. Here, the growth manager must ensure that all these activities are consistent with the defined value proposition. The analysis of the results will in turn provide data for the marketing team to improve the value proposition, campaign messages, channel selection and budget allocation.
