Everything in business is downstream from lead generation.
When you keep getting leads for your products or services, it becomes easier to make consistent sales, attract investors, and scale your business. But how can you nail that first part?
Let’s go through the best lead generation practices so you can avoid common pitfalls and set yourself up for success.
Understanding lead generation
In a nutshell, lead generation is about attracting your specific ideal customers, capturing their contact details, and nurturing them until they buy from you.
So, you must focus on:
Understanding your target audience’s needs, pain whatsapp data points, and preferences.
Getting yourself in front of these people through optimised marketing channels, relevant content, and compelling offers
Collecting their details (for example, by asking for their email address in exchange for a lead magnet) so that you can stay in touch and message them directly
Building trust, demonstrating the value of your products or services, and nurturing these contacts through consistent and targeted communication
Identifying who is ready to speak to your sales team or take the next step
So, when you get strategic with your lead generation, you can guide these target customers through your sales funnel, boosting your conversions and fostering long-term relationships.
That’s why a ScoreApp quiz
is the perfect starting point: you’ll get to attract more people by offering it as a lead magnet (more on that soon!), ask the right questions to understand their situation, and nurture them in a personalised way.
How many leads do you need?
To measure your lead generation success, you must first know Why are brands investing in virtual influencers? what you’re aiming for.
The number of leads you need will really depend on your goals and several Generation Best Practices factors (like what products or services you offer, their price and so on), but a popular method to work it out is:
Start from your monthly revenue goal – For example, £10,000
Figure out how many new customers you’d need to hit that target – If your offers sg number are £500 on average, that’s 20 new ones. But remember: only a small percentage of leads turn into paying customers.