If you’re planning on promoting something online and taking control of your traffic, your main choice is between landing page builders and full website builders. Undecided? Can’t blame you.
No matter which tool you choose, you want to make the most of it and don’t want to waste time creating something that doesn’t suit your goals. So, let’s look at the differences between landing pages and full website builders to find the best option for you.
What are landing page builders?
Landing page builders are tools to create standalone overseas data web pages that focus on getting people to complete ONE specific action.
For example, this could be signing up for your lead magnet, subscribing to your newsletter, booking a consultation and so on.
For this reason, landing pages don’t link away from that space and aren’t connected to other web pages. Their goal is to keep their visitors on them (without distractions) and convince them to follow through with one call to action.
When should you use a landing page builder?
You should use a landing page builder for one marketing campaign or goal. It could also be a wiser choice if you want to put something together fast and easily.
Since landing pages are all about conversions (= turning your visitors into subscribers or customers), they’re better suited to:
Dent uses a ScoreApp landing page for its Key Person of Influence Landing Page Builders Scorecard. Thanks to strong copy, clear sections and strategic elements (like call-to-action buttons and testimonials).
It compels business owners to take the quiz and discover their score
Boostly chose ScoreApp for its STR Booking Booster What is search engine marketing with Google Ads? Report. A clean layout, videos, intriguing copy… This landing page makes it a no-brainer for its target audience to take action and measure their situation against their competitors.
You can also use ScoreApp to collect more data sg number through your landing page in different ways (for example, by asking strategic questions to validate a new offer idea when promoting the waitlist for it).