Millennials are making a strong entrance, and their values and behaviors are not similar to those of their parents. They consume a lot of information online: video content on YouTube . Images on Instagram, information on online media, video content platforms such as Netflix or HBO, etc.
How to seduce millennials in digital marketing
Connecting with them can be quite a challenge. So today I want to share with you how to seduce millennials with your digital marketing.
X-ray of millennials in digital marketing
To begin, let’s look at some basic data about this generation and their consumption habits:
They are digital natives
They have grown up alongside technological advances. And the youngest Jamaica Mobile Phone Numbers Database barely remember life before the Internet.
They are well-educated
They have a higher rate of higher education than previous generations. To the point that nearly 54% of Spanish millennials have a university degree.
They want to leave a positive mark on the world
They seek purpose and meaning in what they do. And the promise of a steady paycheck isn’t enough to keep them going. In the workplace. They seek motivation and impact. Ultimately, they are idealistic and seek self-fulfillment. However, they also value a fair salary that matches their level of education.
They are nonconformists and are not afraid to take on challenges
60% of them use them to follow promotions and offers. And 95% say they prefer brands with an active presence on social media. Even more: 40% have purchased a product after interacting with their social media.
They are regular smartphone users
They care about the environment
They get their information online. 78% use online reviews about products and services as their preferred BU Leads of information and 40% consider them the most reliable source of information. In addition, 55% look for information on the brand’s own website, 51% ask in the physical store and 50% use word of mouth.
How to seduce millennials with your advertising
Millennials are critical and demanding when it comes to their purchasing choices. To gain their loyalty, it is America Cell Phone Number Library to offer added value to the experience and be in the new technological era; they are not interested in companies from the past.
