How to Upsell & Cross-Sell Using Quiz Software
When done right, upselling and cross-selling can increase your revenue and even improve customer satisfaction. Nobody wants to be inundated with random product recommendations, though.
So, how can you upsell or cross-sell in a way that keeps your customers engaged?
Simple: with a quiz!
By asking the right questions, you’ll only recommend the updated 2024 mobile phone number data products or services that would actually benefit that specific customer.
So, here’s how you can upsell and cross-sell using quiz software like ScoreApp.
Upselling vs cross-selling: What’s the difference?
Because they’re both recommendations based on someone’s initial purchase idea, these terms Upsell & Cross are often used interchangeably. However, upselling and cross-selling have a slightly different focus.
Upselling
Upselling is a sales strategy that involves encouraging a customer to buy a more expensive product or service or a higher-end version of what they were originally planning on choosing.
For example, let’s say someone enquires about your £1000/month retainer with 12 graphic design deliverables. If you can tell they’d benefit from more, you could upsell them your premium package with +30 deliverables and additional support for £2500/month.
Cross-selling
Cross-selling is a sales strategy that involves recommending additional products or services that complement what someone was already planning on purchasing.
For example, if a customer is about to buy a vinyl player, you Is your marketing team sending the right message at the right time? could cross-sell them a storage case for their records, too.
Understanding your customer buying journey
Upselling and cross-selling are not that different from promoting and selling your initial product or service: you need to show the right message to the right person at the right time.
That’s why it’s VITAL to know your target customers, what sg number motivates them, and how they interact with your brand.
So, before creating your strategy to upsell and cross-sell with a quiz, make sure you’re crystal clear on: