A good lead generation strategy is about attracting, identifying, and nurturing your target customers consistently.
But how can you tell if your current tactics are successful? Well, it really depends on your goals.
So, here’s exactly how to measure the effectiveness of your lead generation so you can optimise your strategy, double down on what’s working, and stop wasting money on what isn’t.
What are your lead generation goals?
To make sure we’re on the same page, a lead is someone who expressed an interest in your business (for example, because they signed up for your lead magnet, contacted you through a form, clicked on a specific link on your website and so on).
But you can’t measure the effectiveness of your lead generation phone number library if you don’t know WHAT you’re aiming for! So, start by identifying your goals, and then work your way backwards.
Here are the main quantitative and qualitative metrics for the most common ones.
1. Lead quantity and quality
As our founder Daniel Priestley always says, EVERYTHING in business is downstream from lead generation.
The more isn’t always the better, though! You don’t want to spend a tonne of time, energy and money talking to people who are never going to become customers, do you?
So, focus on getting more relevant leads.
Number of leads
This is simply the total number of leads that you generated across all your Do You Measure channels over a set period of time.
Whether that sum is good or bad will really depend on your goals and business model (for example, a wealth management firm with multiple branches will probably need many more leads than a self-employed personal branding coach).
But overall, this number will show you what your current Is your marketing team sending the right message at the right time? strategies are bringing in, making it easier to put the following metrics into perspective.
With ScoreApp, our platform to build a full quiz sg number funnel for lead generation, it’s a breeze to keep track of it: that number is always on your dashboard!