Technology moves with the times and develops at a dizzying pace. Internet giants try to respond to the needs of users by creating new facilities and tools that speed up and facilitate the use of search engines. One of them, which is quickly gaining an advantage, is Google Voice Search .
What is Google Voice Search?
Google Voice Search is a Google tool that allows us to ask a question by speaking into the microphone instead of traditionally typing it on the keyboard. It works on Android and the Chrome search engine. Voice search was created to simplify and speed up the process of finding information. We ask a question to our phone or computer, as if to another person, and it will enter our question in text form into the search engine and show us the answers.
The popularity of this option is croatia telephone number data constantly growing and more and more people are convinced of it – in 2016, Google Voice Search was used in 20% of searches, and it is estimated that by the end of 2020 it will be 50%. Voice commands are starting to dominate our lives, when in a constant rush it is easier for us to search for something by speaking than to focus on writing.
Changing the nature of searches, i.e. the prevalence of questions
When entering a query in the Google search engine, we focus mainly on short keywords and main phrases. However, with the development google voice search – say to search of the Google Voice Search tool, this trend has changed slightly.
Why is it worth taking care of positioning your website for voice search?
Google Voice Search
With such a dynamic increase in the popularity of voice search, it is worth ensuring that our website is properly adapted to it. This will give us an advantage over the competition and ensure higher positions in search results. There are several solutions that we can implement to achieve visible results. We can try to carry them out ourselves, but it is better to outsource them to a professional SEO agency such as Blumo . Here are a few examples:
Long-tail SEO content – The key to burkina faso leads position increases is writing SEO texts that contain full questions and phrases, called long-tail phrases. These are colloquial questions that we would use in conversation, e.g. where is the best SEO agency in Lodz? It is worth adding them in strategic places, i.e. in the headline or subtitle. It is also good to check the most popular phrases at the moment, e.g. in Google Search Console. The ideal compilation of such long-tail phrases is a compilation of the most frequently asked questions, i.e. FAQs.
Website optimization for voice search –
Just like with website positioning, Google Voice Search also comes in handy when it comes to properly adapting a given website to voice queries. In April 2015, another factor was added to the ranking parameters – “mobile friendly”, i.e. adaptation to smartphones. It has become a key parameter for website owners due to the popularization of voice search. Such queries are about 3 times more often related to location than text phrases. That is why it is also important to create and regularly update a Google My Business listing . The responsive version of the website, i.e. specially adapted to mobile devices, cannot be omitted. Most of us currently use smartphones,
so the website must display well on them.
Benefits of using Google Voice Search
easy to search while driving
easy to find a recipe while cooking
possibility of voice inquiry while bathing
availability in Polish
convenience
less focus
a useful tool in today’s “life on the run”.