To understand what is brewing in the global online advertising market, a very useful indicator is the turnover figures of the different advertising media and platforms.
Google and Facebook will account for half of the world’s online advertising in 2017
The latest analyses and studies confirm that Google and Facebook are on their way to monopolizing the sector, since this year they will generate half of the global online advertising revenue. Let’s see what the data says and analyze the advantages and disadvantages of each solution.
Google and Facebook dominate online advertising
As far as business data from Google and Facebook is concerned, the information we Ecuador Mobile Phone Numbers Database is limited, as they do not publish information broken down by country. However, there are independent studies and approximations that can help us get an idea.
According to eMarketer, Google an
Facebook account for 60% of online advertising
Revenue in the United States . Google controls 40%, mostly from search traffic. This year, its revenue from this area will be $28.5 billion.
Facebook, for its part, accounts for the remaining 20% and is the leader in display advertising, which will generate revenues of around 16.3 billion dollars this year. In this section, Google will “only” generate revenues of around 5.2 billion.
Moreover, the trend for both companies is upward:
Google is expected to increase its BU Leads by 15% and Facebook by 32% this year.
But what about Spain?
In this regard, we can orient ourselves with the How to Build Phone Number Library published by the IAB (Interactive Advertising Bureau), which provide the following information:
In 2016, online advertising attracted
Of these, 783 million were spent on search engine ads . Since Google practically has a monopoly on this format in our country, we can deduce that most of them went to this company.
Display advertising attracted €584 million over the same period, while video garnered €158 million. Year-on-year growth is also impressive: 45% for display and 30% for video.
Meanwhil
The rest of the digital media and platforms pale in comparison to Google and Facebook. Even other internet giants, such as Alibaba and the Chinese search engine Baidu, are unable to come close to matching them. But that doesn’t mean the battle is won: to put things in perspective, just remember that Yahoo and AOL were giants in their day and today they represent less than 2% of the market.
