Today, millennials are one of the main generations of consumers worldwide, even more so when we talk about digital advertising formats . That is why it is essential to take their habits into account in order to bet on viral marketing .
The 5 irresistible and viral digital advertising formats
The key is to work with formats that can be easily viewed on mobile and shared on social media. Want to know more? Take a look at the 5 most irresistible and viral online advertising formats of the moment.
1) Cobranding items
Traditional advertorials no longer work with the new generations. Now it is about establishing a Costa-Rica Mobile Phone Numbers Database between brands and media with similar values to tell stories that interest the audience. As a success story, Play Ground is one of the media that is taking advantage of this digital advertising format .
2) Videonews
Millennials are a very visual generation, so video content is a hit. The videonew format is based on communicating a Special Number Data message by adapting to social networks . And thanks to new options such as live videos on Facebook, Twitter and other networks , the possibilities of audiovisual content are constantly reinventing themselves.
3) Animations
It doesn’t matter that millennials are getting older… we love “drawings” at any age.
Animated videos grab our attention
Allow us to convey a brand’s values in a simple, visual way. Working BU Leads animation instead of live action gives you a ton of possibilities to adapt the style to your brand, from the type of drawing to the colors. Put your design team to work, but don’t forget that, above all, your short film has to tell a story.
If you want to get inspired and see success stories, take a look at this list of Direct Marketing.
4) Videos of the team itself or the brand
Millennials value spontaneity and honesty, so give them a chance to get closer to your company. And for that, video is a brilliant choice.
“Making of”
A day in the life of…” marketing videos will help your audience get to know you better and feel part of your brand. Share the most interesting aspects of your story and you’ll earn points for viral appeal.
5) Trailers
Invite your audience to the cinema! As much as we are fans of social media, the truth is that cinematic formats have a lot to say.
