SEM is a strategy that can bring a ton of benefits to your brand… but with Google AdWords , it’s hard to get it right on the first try. Don’t despair! If your campaign isn’t working, take a look at these common mistakes.
Why Google AdWords is not working for you
Google Adwords not working for you? Find out why
1) You focus only on the most competitive words
For example, you sell sportswear and have invested most of your budget in Canada Mobile Phone Numbers Database such as “sports trousers” or even “climbing trousers” or you want to promote a brand of bags for young people with your online marketing campaigns at Christmas and you enter “bags for young people Christmas” or “bags for teenagers Christmas Eve”. Wrong! The more precise and descriptive your search terms are, the lower the risk of your strategy and the greater the chances of conversion. Stand out from the competition and opt for very narrow and descriptive keywords, such as “women’s climbing shorts” or “gift + bags for young girls at Christmas”. This way, you will be directing users to exactly the site they need.
2) You don’t have a developed strategy
Many brands, when they first approach Google AdWords , simply buy a bunch of keywords related to their sector… and then are surprised by the lack of results. Don’t be one of them!
Before you jump in, you need to do your homework and spend time planning your campaign. Think about who your ideal audience is, what their search habits are, and how you can solve their problem.
3) Your ROI expectations are unrealistic
Google AdWords is one of the most measurable Bank Email List solutions out there… but that doesn’t mean you’ll automatically hit your goals. You need to be conservative when estimating cost per click and conversion rate, or you’ll find that reality doesn’t quite match up to your plans.
On the other hand, the good news is that some aspects of AdWords ROI are often overlooked . When Recent Mobile Phone Number Examples your results, you need to take into account factors such as repeat purchases by the same customer or the impact of their recommendations to acquaintances.
4) Your landing pages do not convert
Finding the optimal keywords is only half the battle. When users click on a Google AdWords ad , they will be taken to your landing page, so if you don’t want them to go back the way they came, you better make it compelling. Try these tricks:
Explain your offer in the first 3 seconds.
Make sure that what you offer perfectly matches what the user has searched for.
Make the next steps to becoming a customer very clear.
5) You have forgotten about retargeting
The average conversion rate on AdWords is between 0.05 and 5%. That means a lot of clicks are lost along the way, but you can capture them with retargeting.
In particular, if you have an e-commerce site
Don’t miss out on the possibilities of dynamic retargeting to offer personalized ads for each product.
