Current internet marketing is increasingly leaning towards user needs and UX. Pages are created to have the greatest value for the recipients and be accessible both in terms of content and navigation. One way to improve the user experience of the portal is breadcrumbs.
The use of a breadcrumb menu on a website is beneficial both for the user and Google algorithms. Thanks to the presence of breadcrumbs, the website will seem clearer and more logically constructed to visitors. Each element of the path is clickable, which certainly increases the functionality and visual appeal of the website. In addition, individual navigation points most often contain important keywords, which is important for positioning. This is also undoubtedly an excellent tool that can be used for internal linking. Thanks to this, search engine robots have an easier task in understanding the connections between subpages and the complex hierarchy of the entire website. Additionally, breadcrumbs make it possible to find a given page in the search engine using many phrases and different navigation paths.
breadcrumbs in SEO
Types of breadcrumbs
The breadcrumb menu is based on several different factors. This allows you to better match a given type of breadcrumbs to the specifics of your site. These include:
Location-Based Breadcrumbs
This type is used most often. Most portals indicate where the user is currently located, taking into account the structure of the site. Navigation will go from the home page, through categories and its components, ending with the currently viewed page. This solution will work perfectly in online stores, when the customer wants to browse various products of one brand, for example.
Attribute based breadcrumbs
The attribute-based navigation method is also popular in e-commerce. It usually shows the customer journey from the most general to more specific categories, e.g. shoes – summer shoes – sandals – high-heeled sandals.
Breadcrumbs based on path
This is the least used solution list of croatia cell phone numbers due to the least usability. It shows the path the user has taken to reach a given point, so clicking on a link to the previous page could just as well have pressed the “back” button. However, it is useful for long processes and transactions.
Benefits of using breadcrumbs
SEO Benefits
Helping Google robots understand the structure of your page
Improving website indexing
Supporting the infinite scroll vs. pagination – what are they and how do they impact seo? internal linking process
Reducing bounce rate
Increase your chances of appearing in search results
Benefits for the user
Easier and more intuitive navigation around the site
Quickly move between website sections
Easier recognition of page sections: home page, category, product, etc.
Improved readability and clarity of the page
Improving the overall user experience (UX)
Breadcrumbs – on-page implementation with rich snippets
Rich snippets, or structured data, are special tags on pages that describe the content of websites. This is to make it easier for search engine bahrain leads robots to understand the content and structure. It is best to focus on schema.org microdata, which is important for all SEO. Google Search Console has a special tab where you can check the correctness and detect any errors in the navigation menu.