Nowadays, a marketing agency must function like a media editorial office , in the sense of offering relevant and valuable content to the audience. Therefore, we have a lot to learn from “traditional” journalists… starting with these 5 lessons.
A journalist’s 5 tips for content marketing
A journalist’s 5 tips for content marketing
1) Use the title and the introduction to sell the news
The lead is the first short paragraph of a news story. Along with the title, it is the key to attracting the reader’s attention and encouraging them to continue reading.
In your title and lead, you’ll need to strike a good balance between two factors: catchiness and description . You want to create something that will make an impact and engage, but you also need to be true to the content, so as not to disappoint. Your lead should serve as a presentation of the content that follows, but you Bolivia Mobile Phone Numbers Database always hold back some information to keep things interesting.
2) Define your focus
Often, media outlets are distinguished from each other not by the news they select, but by the approach with which they present it. And the same goes for your content marketing .
Before you sit down to write, you must be clear about what you are going to say and how you are going to do it . How are you going to provide value to the user? Are you looking for a helpful, opinionated, humorous tone…?
What keywords are you going to include?
3) Clarity above all
A good journalist (and a good content marketer ) doesn’t assume advanced knowledge in the reader. Instead, he or she Asia Mobile Number Library the background of a topic in a clear and precise manner, so that the reader understands the situation and the new information.
Language is also important, especially
When it comes to reading online. Instead of using flourishes, aim BU Leads clarity with short sentences and paragraphs and devices like bullet points and sections. Your readers will appreciate it.
4) Be concise
Journalists are masters at controlling the number of words in a text. Consider that in print media, space was strictly limited, so they had to fit all the relevant information into the appropriate columns. And the same lesson can be applied to content marketing .
There is no limit to space
On the Internet, but that doesn’t mean you should go on and on about it. The average reader spends no more than two minutes reading a piece of online content, so remember: less is more.
