This is certainly a complex answer, as there are many factors that influence it. But today I want to talk about one of the most powerful: feelings. How do our emotions influence the effectiveness of content marketing? If you want to find out the answer, keep reading!
Emotions are the challenge of content marketing
Within the entire arsenal of resources that marketers have, content marketing is one of my favorites.
The power of content marketing
Content is to digital marketing what black and white is to fashion: a classic that Bahamas Mobile Phone Numbers Database should always have in your closet. This term was first defined by Joe Pulizzi 12 years ago, but it remains as relevant as the first day: “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and draw the attention of a well-defined target audience, with the aim of encouraging them to become future customers.”
Today, 86% of companies are already
Using content marketing to get closer to their objectives . 38% of organizations that successfully use this tool consider that it has helped them achieve all their goals.
The next question is
What are the keys to making my content marketing work? In this regard, there are a number of highly proven good practices that will help you get closer to your goal:
Follow a plan
Documenting your marketing strategy increases its effectiveness by 25%. Yet only 35% of B2B America Cell Phone Number Library actually take the time to put their plan on paper.
Publish regularly
Content marketing is much more like a marathon than a sprint. If you want it to work for your brand, you’ll need to manage your energy and think long-term. Set a realistic publishing frequency and dedicate the resources necessary to make it happen.
Research your users’ needs
It’s no use having spectacular-looking content if it doesn’t respond to BU Leads your target audience is looking for. Therefore, before you start creating content, I recommend that you take the time to conduct a market study of your online audience: what keywords do they search for the most? What are the formats with the most potential to engage and interest them?
Provide value with top-quality content
The internet is full of articles, infographics and videos… it’s not enough to create “one more” to cover the file.
