Who should send a Valentine’s Day newsletter?
Any kind of business can send a Valentine’s Day newsletter!
When you think of Valentine’s Day, you likely think of Hallmark cards, chocolates and candy, flowers and jewelry, etc. These industries definitely luck out when it comes to V-day.
Other industries known to profit from Valentine’s Day are those offering romantic experiences. In general, February 14th is a busy day for restaurant staff, travel agents, and hotels.
However, these traditional Valentine’s Day sectors aren’t the only ones using the holiday to drive revenue.
With the right messaging, any retail brand and ecommerce store can benefit from this gift-giving holiday.
This Oregon E-bikes campaign “matching” customers to the perfect bike is a good example.
valentine’s day newsletter example
Created with Brevo
Can B2B businesses send Valentine’s Day newsletters?
Yes! Even if you’re not a B2C offering products that fall under the gift-giving category, you too run Valentine’s email campaigns.
Related:
Tips for Standout B2C Email Marketing
How to Make B2B Email Marketing Work for You
Remember: Valentine’s Day can be framed as a way to celebrate love in general – with family, friends, pets — you name it.
Ask yourself how your Valentine’s Day newsletter will honor companionship, loyalty, or friendship. Or use the holiday as an opportunity to talk about what you as a company love.
The key is to adopt the right tone that matches your product. What’ll work best for your customers? Being light, serious, playful or, perhaps, ironic?
Dig deep into your marketing personas this year. Ask yourself how your customers want to feel this Valentine’s Day and how you can help them get there.
Can nonprofits send Valentine’s Day newsletters?
Nonprofits can take advantage of Valentine’s Day, too! Build on the theme of gratitude and meaningful gift-giving in your Valentine’s newsletter. Share stories that highlight companionship, family and love in all its forms. Wrap up your newsletter with a strong call-to-action (CTA) for donations.
Another nonprofit email marketing idea is norway telephone number data drafting boilerplate wishlists for your subscribers. Prompt your contacts to ask their loved ones to donate in their name this Valentine’s Day, and give them the exact words to do so.
Related:
St. Patrick’s Day Emails: Subject Lines & Campaign Ideas
Easter Email Marketing: Tips, Ideas & Examples
5 Mother’s Day Email Marketing Ideas to Drive More Sales
Valentine’s Day newsletter examples, ideas, and tips
Still need inspiration for 7 marketing automation best practices to maximize your results your Valentine’s Day newsletter? Read on for more Valentine’s Day email examples, ideas, and tips.
1. Plan your Valentine’s Day email campaign
Whether you’re sending out a traditional newsletter or a series of email campaigns, planning your Valentine’s Day campaign is key to its success.
First, decide what your goal and approach will be this Valentine’s Day. Then come up with a timeline for your Valentine’s Day emails.Like with many holiday campaigns, one email may not be enough. Use email automation to set up a series of campaigns. As V-Day approaches, send special offers and coupons as well as last-minute reminders for late shoppers!
2. Segment your Valentine’s Day email campaigns
Before you schedule your campaigns, don’t forget about email segmentation.
Divide your contacts up by attribute (gender, age, interests, relationship status). Even if you don’t have your contacts’ relationship status saved in your CRM, you can score points with singles by encouraging all customers to treat themselves.
Here are a few questions to ask yourself when planning your Valentine’s Day email marketing campaign:
What’s the best way to segment your contacts for the most effective holiday marketing campaign possible?
Is your Valentine’s Day email campaign inclusive? Is there anybody you’ve left out? If so, how can you fix that?
How far in advance do your customers start thinking about Valentine’s Day?
How can you send Valentine’s Day bahrain leads newsletters that reach all types of shoppers — both the planners and procrastinators?
3. Come up with a unique V-Day angle
This February, come up with a unique angle for your holiday email marketing strategy. Here are a couple creative ideas for your Valentine’s Day email campaigns.
Anti-Valentine’s Day parties have become popular on both sides of the Atlantic. These less-romantic celebrations include party games such as battering Cupid-shaped piñatas and chowing down on broken heart cookies.
Galentines’ Day is promoted as a way for women to celebrate and spend time with their female friends.
valentine’s day newsletter example
Source
4. Offer a free gift
This February, thank loyal customers with the perfect Valentine’s Day gift. This present could be content exclusive to your email list, such as an ebook or an infographic.
If you don’t want to give away a freebie, your present can still add value for the customer. For example, share product recommendations for the “things you love.”
In this example, Mi Goals offers their subscribers a promo code and free shipping.
valentine’s day newsletter example
Created with Brevo
5. Run Valentine’s Day promotions
Put discounts and exclusive offers at the heart of your Valentine’s Day campaigns.
Or, what about doing something interactive this year? For example, you could grab their attention with a V-Day giveaway. Offer a gift card or a hot item as the prize. Encourage your recipients to enter the giveaway on social media. Then announce the winner(s) on Valentine’s Day.
You could even offer surprise consolation prizes, such as a post-Valentine’s Day discount code. Campaigns like this can help engage subscribers and create loyal customers.
This email from Elum wishes customers Happy Valentine’s Day and offers 20% off V-Day cards.
valentine’s day newsletter example
Created with Brevo
6. Target last-minute shoppers
Play off the sense of urgency for shoppers scrambling at the last minute to find gifts for their partners. On Valentine’s Day especially, “last day to order” or “last chance promos” can drive results.
Check out this last-minute campaign example from Yelp for inspiration.