Wondering which email marketing bloggers and influencers to follow? Chances are you’re new to the email marketing space and are looking for some brilliant minds to learn from. Or, you’ve been in the industry for some time and want to refresh your social feed.
Either way, you’ll find this list resourceful as we’ve put together the best of the best names in the email marketing zone. You’ll find some interesting blogs to follow as well as email marketing influencers to keep an eye on.
Ready to hit follow? Hold on tight as we dive in (Note: there’s no particular order to this list, these folks are all our favorites and soon will be yours too):
1. Jen Capstraw
A proud email geek, Jen Capstraw is a consultant, digital marketing strategist, and speaker in the email space who presented at 25 events and conferences in 2019 alone. And here’s the kicker: Jen is champion of women in tech, which explains her position as the Co-Founder of Women of Email.
Women of Email is the largest association in the email industry with almost 5,000 members from 55 different countries.
Catch Jen on LinkedIn and Twitter.
2. Dan Oshinsky
Introducing an email marketing influencer who has worked as the Director of Newsletters at the New Yorker (!): Dan Oshinsky. He currently heads Inbox Collective, an email consultancy and writes a monthly briefing, Not a Newsletter, on ideas for sending better emails.
Follow Dan on LinkedIn and while you’re at it, grab a cuppa and read through his (850+) stories.
3. Samar Owais
Another widely applauded name in the industry is Samar Owais. She runs the weekly Emails Done Right newsletter where you’ll learn about all things SaaS and eCommerce emails.
She’s a speaker too so you can catch her list of norway cell phone numbers on plenty of podcasts and in conferences, but first give her a follow on Twitter and LinkedIn.
4. Val Geisler
Email geek and email marketing conversion copywriter, Val Geisler is another name you should follow if you already aren’t. This page on Val’s site is worth bookmarking since it offers all the good email stuff including email onboarding teardowns, VG’s guest posts, and the link to The Open Rates Newsletter (the shortcut to which you’ve just found ).
Follow Val on Twitter.
5. Nikki Elbaz
Nikki Elbaz is the Head of Email 7 mother’s day email marketing ideas to drive more sales at Copyhackers and the brain behind Shopify Plus’s emails. In short, she writes, speaks, and breaths conversion-focused emails. Her website is chock-full of resources like email templates and a rapid-fire email audit library.
Follow Nikki on LinkedIn.
6. Elliot Ross
Elliot Ross is an email designer and founder of Taxi for Email, a platform that lets marketers create high-quality email campaigns from templates. He’s also MD of creative email agency ActionRocket which sends out an awesome email design newsletter every Friday.
Catch his latest email musings on Twitter.
7. Rob and Kennedy
This duo calls itself The Email Marketing Heroes and is active on several social channels, happily chatting away about the email marketing universe. They share their email knowledge on the Email Marketing Show podcast too.
Join their Facebook community or follow them on Twitter.
8. Ann Handley
This name needs no business to consumer reviews introduction, but in case you didn’t know: Author Ann Handley is Chief Content Officer and the queen of writing emails that speak to the readers. Want to read those emails yourself? Join her fortnightly newsletter, Total ANNARCHY. And while you’re at it, read her work to learn about email writing and catch her speak in conferences.
Follow Ann on LinkedIn and Twitter.
9. Gavin Laugenie
Gavin Laugenie lives and breathes email marketing on various webinars and at conferences. Currently, Gavin heads Strategy & Insight at dotdigital and is an Email Council Member at DMA UK.
Keep track of his latest talks on LinkedIn.
10. Liz Moorehead
Want to dive deeper into learning how to write better emails? Study how Liz Moorehead, the Editorial Director at ImpactBND writes emails for her company’s thrice weekly newsletter, The Latest. You’ll learn a lot about writing personality-rich, human-sounding emails just by reading The Latest.
What’s more, Liz is launching a new newsletter called Content Therapy to help marketers level up their content game. Definitely worth checking out.
Connect with Liz over on LinkedIn.
per, the founder of email coding service Emails Y’all, and her passion for email knows no bounds.
Find her on Twitter where she serves up the best email design insights, with a side of humor.
13. Jordie Van Rijn
Rijn is the Founder and Chief Editor of the Email Vendor Selection blog, which offers a bank of info on helping you select the right email automation tool for your business.
14. Tim Watson
Tim Watson is a leading email marketing consultant and international conference speaker. Grab his free email marketing advice through his newsletter.
Connect with Tim via LinkedIn .
15. Matt Helbig
As an email fanatic, you’ve probably already heard of Really Good Emails. Here’s Matt’s collection on RGE.
Stay connected with Matt via Twitter and LinkedIn.