Mother’s Day email marketing campaigns are a great way to drive ecommerce sales by helping your email subscribers choose the perfect Mother’s Day gift. Read on to discover our top tips for boosting conversions this Mother’s Day.
This year, Mother’s Day is Sunday, May 12th in the US and Australia, and Sunday, March 10th in the UK and Ireland, so it’s time to start preparing your Mother’s Day email marketing strategy.
Your Mother’s Day email should provide subscribers with useful information to help find the best Mother’s Day gift for moms and mother figures alike. As with Father’s Day emails and any other holiday campaign, you have to find the balance between being helpful and being promotional.
With that in mind, we’ve put together 7 Mother’s Day email marketing ideas to help you create an email campaign that’s sure to do the job.
Successful Mother’s Day email marketing examples
Designing your Mother’s Day email template
Successful Mother’s Day email marketing examples
Like with all holiday marketing emails, online retailers need to strike the right balance between helpful and promotional. The same holds true when it comes to Mother’s Day email marketing.
Need inspiration? Here are a few Mother’s Day newsletter ideas and examples to fuel your strategy.
1. Give readers gift ideas
One of the hardest things about Mother’s Day can be finding the right gift. There are so many options out there, and moms are always too nice to tell you what they want.
Email is the perfect opportunity to help your customers with this problem. Present them with a gift guide of products in your store that would make a good Mother’s Day present.
The goal is to cut out the decision work and present gift ideas with a clear CTA.
You could either feature individual norway mobile phone numbers database products or highlight the most suitable product categories, just like Mulligan’s Pharmacy did in their #MumLike Gift Guide campaign sent with Brevo.
Another great thing about this email is that the home delivery and gift wrapping options are clearly spelled out. Since the pandemic, this sort of information has become very important to shoppers.
Mother’s day email example.
The email example below from Forever 21 does a nice job of showing off specific products that would make great gifts. They also automated emails: benefits, examples & tips to grow your business include the price, making the email content even more actionable to the consumer.
mother’s day email example by Forever21
2. Focus on outcomes or benefits
While including gift ideas is great, you can do even more to help people make the right gift decisions.
When shopping for gifts, it can be hard to match a product with a person. To help with this, focus your email copy on how the product is used or what benefits it provides.
Mother’s day email example by Apple.
You can see how Apple highlights each of their products as a possible gift idea. But instead of including the price, they include text that highlights why the product would make a good gift for mom.
This is an effective psychological tactic for increasing ecommerce sales. By highlighting the benefits of the product, readers will match that benefit with the gift recipient (i.e. their mom).
Of course, everyone wants their mom to stay “active, motivated, and in the know,” so they’re going to read that and want to purchase it for their mother.
You can do the same thing with your business by focusing on the most positive aspects of getting your product as a gift.
3. Engage customers with useful content and personalizationIf you offer a wide variety of products, it might not be the best idea to simply showcase everything as a gift idea.
Anthropologie Mothers Day Email
There are two specific features you can use to deliver this type of Mother’s Day emails to your subscribers:
Personalized emails: Provide personalized product recommendations based on existing subscriber data.
Email list segmentation: Send different emails to different groups of customers based on their interests, behavior, or demographics.
4. Use humor in your Mother’s Day email
Making people smile is one of the best ways to increase email engagement. Mother’s Day is no different.
Jack Spade Mothers Day Email example
Here you can see a very simple Mother’s Day bahrain leads email example with a clear call-to-action. This can go a long way in boosting your conversions.
5. Celebrate motherhood in all shape and sizes
All mother figures should get to celebrate Mother’s Day — don’t forget to target them in your email newsletter. Greet grandmothers, godmothers, and mommas-to-be.
mother’s day email example
Source
This Mother’s Day email example from Fortnum & Mason encourages subscribers to treat whoever means “Mum” to them. It’s important to have an inclusive Mother’s Day message in your holiday marketing campaigns — and this campaign gives all mother figures the appreciation they deserve.
6. Create a sense of urgency
Build a sense of urgency in your Mother’s Day messages. Include a countdown timer in your campaign. Encourage subscribers to pre-order greeting cards and gifts. Or, run a limited-time Mother’s Day promotion.