company and you want to attract local customers? Or maybe customers can’t get to your company because of complicated access? Positioning in Google Maps is an ideal way to exist on the local market and appear closest to the recipient in need. See our 7 tips for positioning your virtual business card in Google Maps!
The Google Maps tool is one of the most popular applications from Google. It is an online navigation that will show us the institutions and companies closest to our location. Another convenient option is a business card displayed next to each company with the most important information, thanks to which we can easily and quickly familiarize ourselves with important data. What is more, a business card in Google Maps is the key to successful local positioning. These maps can be a source of up to 25% of all traffic and a channel that effectively promotes products and services.
How does Google Maps positioning work?
Let’s say we search for the phrase “Indian restaurant Łódź” in the Google search engine. In the results, we get paid ads at the top, a Google map with suggestions of selected companies that match the query, and natural results below. If we want to be on the list of selected business cards in Google Maps, we have to make sure that several criteria are met.
Proper preparation of a business card in Google Maps
You should start, of course, by creating a business card and filling it with the appropriate information, such as:
Company name and address (necessary for verification, important that they are identical to the data on the website)
Category – the list is imposed by croatia telephone number data the search engine, the most relevant option is selected
Opening hours (worth updating in exceptional circumstances, e.g. holiday hours)
Phone number
Company description
Company website
Photos and videos related to the company
Taking care of opinions on Google Maps
Every company knows how important positive customer opinions are. Often, new customers are people who are recommended by someone google assistant – its capabilities who is satisfied with the service they received/purchased a product. The most valuable are long opinions supplemented with photos of the user. The number of opinions, their content and the received rating, i.e. the number of stars, count. Our commitment also plays an equally important role – responding to negative and positive opinions is well-received by Google robots.
Attractive photos and videos
When adding photos to a business card on Google Maps, we are usually asked for a company logo. Unfortunately, some business owners stop there. The fact is, however, that a larger number of high-quality photos improves the assessment of our virtual business card. For customers looking for your headquarters, a photo of the company building, directions on how to get there or the interior of the office may be helpful. You will gain more trust by also adding a photo of employees or products. Videos will also be an interesting diversion. They can show users useful content, e.g. a quick tutorial on how to do a women’s updo in a hair salon. They will also support positioning in Google Maps.
Blumo Google business card
Google Maps Posts
Posts in a Google business card can resemble running a blog. They should appear regularly and inform about the latest events or offers of the burkina faso leads company. It is worth combining these publications with Facebook, then we will gain two channels to increase traffic to the site. In addition to events, we can add promotional offers, news or promote selected products/services.
Attributes in Google Maps
Attributes in Google Maps inform customers about useful additional features that a business, salon or restaurant offers. These include aspects such as Wi-Fi access, disabled access, parking availability or food delivery options.
Supplementing the company’s services in the Google business card
Most users are looking for ways to find information quickly and easily. Many of us currently do this via smartphones, directly clicking on the phone call from the online business card. Another functionality worth supplementing is the “services” section, modified at the end of 2019. The user “scans with their eyes” the services available in our company placed in the Google Maps business card, making it easier to find the information they are looking for and more likely to choose us. The ability to add a description and price of the service means that the customer receives the information necessary to decide to use our services.
Business site – website helper
In the Google Maps business card, we have the opportunity to create a “business site” or business page for our company. Even if you already have your own website, opening this site additionally is a good idea – it is a valuable landing page. Entries from the business card are indexed there, we have the opportunity to add a company description and a link to the main company page. In short –
another help in increasing the position in the ranking.
In summary, a business card in Google Maps plays an important role in the success and recognition of a company, especially for entrepreneurs focused on local positioning. Thanks to opinions, we build trust and brand reputation, and positive reviews can help us gain new customers. The 7 ways we have provided for effective positioning of a website with a business card in Google Maps are just a part of the possibilities.
There are many other factors that affect the positioning process, and these activities are examined by a special Google algorithm. Maintaining a Google Maps business card, like positioning websites, requires a lot of time and commitment. It is worth leaving it in the hands of SEO specialists at Blumo, who will do it properly and effectively! We encourage you to familiarize yourself with our full offer and price list for positioning websites.